Towards the Digital Self-renewal of Retail: The Generic Ecosystem of the Retail Industry

E-commerce, digital platforms, and transformation (DT) pose major challenges to offline businesses in the retail industry. To offset benefits of data available online businesses, stores must digitalize their rethink value proposition customers. In a digitalized world, this is no longer provided by single companies—leveraging set companies ecosystem jointly create now necessary. Therefore, research project provides an overview roles flows Germany’s industry form e3-value model that can be used scholars for future on digitalization For practitioners, it guidance forging new partnerships co-create interconnected, ecosystems.